Link Popularity

Understanding the Importance of Link Popularity

Link popularity is defined by the quality and quantity of inbound and outbound links of your web page. By quality we mean the reputations of the websites that link to you, the titles of the pages that link back to you, the text used to link to your website and a few other factors. By quantity we simply mean the number of links on the internet which point to your website.

Getting other websites to link to yours is an important part of website development. There are many reasons why a website will survive and flourish, and also a lot of reason why your website might die a premature death and have no visitors. Steady, strategic link building can help you maintain your website traffic and cause your visitors to increase as well.

Getting hundreds of random websites to link to you might not always be a good thing, neither is even entertaining Link Farms. Search engines favour a link to your website when it is contained on a page where the page content is relevant to your website. For instance, if you have a website about dog food, you might not want to pursue a link from a website about herbal teas. Your link will not likely be seen as helpful (or relevant) to the visitor of the Indian tea recipe website, and search engines will also view this linking as non-relevant.

How to get Links to your Site

  • Posting in forums with your website URL in your signature
  • Writing reviews of products that allow you to post your URL
  • Responding to blog postings
  • Writing articles and submitting them with your website link in your resource box
  • Submitting your website to classified ad sites
  • Submitting your website to directories

The Benefits of Increasing Link Popularity

There can be great benefit for your website with a proper link building strategy. Building inbound to your website can:

  • Cause your website to be indexed and crawled by search engines
  • Increase your visitors from strategic placement of your website link
  • Increase your overall search engine position for keywords or phrases
  • Increase brand awareness for your name or business name

Building back links, if done properly, can increase your website traffic significantly. It doesn't have to be hard, simply do a little at a time and you may be surprised with the results over a short period of time.